Lease a Jeans proposition
Why would you buy a jeans, when you can join the circular fashion industry by leasing one.
My role
What I did
UX Design
Concepting
Prototyping
User testing
The original briefing was to redesign the new website for MUD jeans and make their mission towards a circular fashion industry more prominent. During different workshops with the client the project shifted into making it all about leasing a jeans. As that’s the biggest USP and fully inline with their mission.
Would you like to know more about my work on this project?
Feel free to contact me.